Buyer Persona: What Is It And Why Is It Important To Your Strategy?

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Published on April 1, 2020 by Leire Aranbarri, Marketing Manager (Generation Mobility AS)


Understanding your buyers is essential not only for product development but also for the production of content that you will use to attract and convert customers from the very early stage of the buying process. That is why the first step when defining an effective digital marketing strategy is to define your audience. In this article, you will learn what buyer personas are, why they are essential for your marketing strategy, and how you can create them. At the end of the article, you will find some useful tips, resources, and tools that will facilitate the entire process of building them.

What Are Buyer Personas?
According to HubSpot, buyer personas are semi-fictional representations of your ideal customers. They are created based on real-data behavior and demographic characteristics, their personal stories, motivations, goals, challenges, and concerns. In other words, buyer personas help you get a full understanding of your customers and potential clients better, enabling you to tailor your content, messaging, and services. Before you dive into the process of creating buyer personas, let's pause to understand the impact that well-developed buyer personas can have on your business, and specifically on your marketing efforts.

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